Karisma Gus Azmi di Kalangan Jamaah Milenial dalam Shalawat Syubbanul Muslimin Perspektif Max Weber

Abstract

This study aims to delve into the charismatic appeal of Gus Azmi, a prominent figure and vocalist within the Sholawat Syubbanul Muslimin ensemble, and its profound influence on the millennial demographic. The selection of this subject is motivated by the conspicuous phenomenon witnessed across social media platforms and events associated with the Sholawat Syubbanul Muslimin group and Gus Azmi, consistently drawing significant attendance. Therefore, the researcher endeavors to unravel the underlying factors driving the youthful attendance at such gatherings. Employing Max Weber’s theoretical framework, the study seeks to elucidate the essence of charisma and its impact on the millennial cohort. Qualitative analysis is applied to scrutinize primary and secondary data sourced through participatory observation, interviews predominantly conducted with teenage participants, examination of social media content, and relevant digital platforms. The findings spotlight Gus Azmi’s charisma among millennials, emanating from his distinctive and melodious vocal prowess, his devout singing style, appealing physical attributes, emotionally resonant delivery, and approachable yet forthright persona, all contributing to his idolization among followers. Additionally, his adeptness in conveying religious messages through music and social media engenders an emotional bond and serves as a source of inspiration for his admirers.